Monday Morning Quick Tip – Holy Cow! A Horse Trainer On David Letterman?!

PLEASE NOTE: This appearance was rescheduled to Thursday, June 23rd, in order for Dave & Buck to spend more time talking.

Fire up your DVRs, folks! Horse trainer and ‘horse whisperer’ (he inspired the book by Nicholas Evans and the movie based on it) Buck Brannaman is a scheduled guest on David Letterman tonight. His appearance is part of a sweeping PR campaign supporting the award-winning documentary Buck, which recently received the Audience Award for best documentary at the 2011 Sundance Film Festival.

Image from

From a marketing viewpoint, this is a ‘dream’ project. You’ve got:

  • a knowledgable, hard-working guy (he travels 40 weeks of the year doing clinics) who’s a household name in many parts of the horse world;
  • a well-received and now award-winning film currently making the rounds of theaters in the U.S.; and 
  • a media campaign that’s using both traditional and social media to get the word out.

At the well-organized website, you can read articles and film reviews from publications such as the Wall Street JournalAARP The Magazine, National Geographic, the LA Times, and New York Magazine, among others; just click on the Press tab to get there. Under Media/Photos you’ll get candids from various events and clinics, including Sundance.

Will we see Buck hitting the talk show circuit? Maybe. But I think the cool thing is that this kind of mainstream media attention, combined with a thought-provoking film that shines a light on a different aspect of human-equine relationships, could inspire non-horse people to want to join our world.

Let’s be sure we welcome them with open arms and a good experience.

Have you seen the documentary Buck yet? If not, are you planning to? Share your thoughts via the Leave a Comment link below.


Filed under Equine Industry Marketing, Monday Morning Quickie, Uncategorized

2 responses to “Monday Morning Quick Tip – Holy Cow! A Horse Trainer On David Letterman?!

  1. Thanks for the DVR alert, Lisa. I wouldn’t want to miss Buck. He headlined Illinois Horse Fair three different years for the Horsemen’s Council. He’s a REAL horseman and was a pleasure to work with. It should be very interesting to see him with Letterman.

    Please let us all know when/where the documentary plays in the Chicago area.

    Joy Meierhans
    Illinois Horse Fair

    • You’re welcome, Joy, glad to hear Buck delivers the goods. I know I’m looking forward to it!

      As for theater dates in Chicago & northern IL area, here’s the link for all theater dates in the U.S. – I imagine they’ll update as things change. I am surprised there aren’t yet any dates in some very ‘horsey’ states, so we’ll see how things go.

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