Monday Morning Quickie – Change Is The Only Constant


Greetings, my lovely and loyal readers! I’m now into Year Two of the No Biz Like Horsebiz blog, and Year Seven of writing about equine industry marketing…and while the subject matter is consistent, my how things have changed!

  • Social media was hardly a blip on the radar screen back then
  • What’s this gizmo called an iPhone?!
  • Decent quality video (and photography) required costly equipment

And so on. So much has changed since I started sharing my marketing and PR knowledge and expertise with the horse world that I love, even my own methods of delivering information have changed dramatically. Who’d have thought I’d ever be called a ‘Twitter Badass?’

Way back then, I started writing about horsebiz marketing because I saw all the talented, knowledgeable horsemen & woman who weren’t succeeding because they were spending all their time and energy on the horse end, and not enough on the marketing end. I had the hope and the dream of inspiring horsebiz owners to improve their marketing, and the plan to teach them about tools they could cost-effectively use to do so.

I’m now seeing a lot more marketing folk travel down this same path, of helping horsebiz owners improve their marketing, which I love! A rising tide floats all boats, and when we’re all succeeding, the industry is succeeding and getting stronger as a result, with more people experiencing the joy of horses.

So, as I review my own work, and consider how to reach bigger audiences and have a bigger voice, I’d like to make a few changes to the Monday Morning Quickie. But first I want to learn about how YOU read and absorb the information, so I hope you’ll help me out by filling out the quick survey below.

The one thing that will change is the name – instead of ‘Monday Morning Quickie,’ going forward you’ll be greeted with the ‘Monday Morning Quick-Tip’ – too many people were finding this blog from a Google search on ‘quickies’ and I thought better to nip that in the bud. Not something I fully thought through when I named it, but lesson learned!

Many, many thanks to each of you that reads this blog, shares your thoughts and comments as part of the conversation, connects with me by Twitter or email, and joins me at events where I’ve been a speaker. I truly appreciate your support, and it helps me to hear how this blog serves you now, and can do so better in the future.

All the best,

Lisa Kemp

Please note: You can check all the boxes that apply. Thanks in advance for completing the survey!

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2 Comments

Filed under Equine Industry Marketing, Monday Morning Quickie, Polls & Surveys, Uncategorized

2 responses to “Monday Morning Quickie – Change Is The Only Constant

  1. Lisa,
    Congratulations on your milestones! Here’s to many more years of the No Biz Like Horsebiz blog and your writing!

    • Thanks, Susan! I think after I passed my one-year anniversary in March, and I was hitting my target goals of consistent Mon/Fri posts and increasing readership, I started to think more about ‘what’s next?’

      I’ve also been watching some of the ‘Oprah Season 25 – Behind The Scenes’ shows, and have been struck by how she’s always talking about her show being a platform, and it hit me – that’s exactly what this blog is, a platform. So that’s also inspired me to think differently about this blog. I can’t wait for what’s next! LK

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