52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.
The flipside of using images in your horsebiz marketing is actually taking those images; while the change to digital has made the process much easier and quicker (no film to develop! instant feedback on what the images look like!), the camera still needs someone to hold, point, and click it.
In order to have a selection of images to use, think ahead through your daily, weekly, and monthly schedule to find your own photo opps; here are a few ideas to get you started:
- Create mini-shoots: At a horse farm where I handled marketing and PR, the way the farm had previously managed photo requests on sale horses was to go out to the field when the request came in, knock a little dirt off the horse, snap a few shots, and send them off by email or even snail mail. What?! That meant a prospective customer wouldn’t get images for quite some time, and it’s time they might have spent shopping for someone else’s horse. A better solution is to create regular opportunities for ‘mini-shoots’ so you’ll have an archive of images ready to go when you need them.
- Have a camera at the ready…all the time: Great photos can happen when you least expect them. The magic of sunshine peeking through a cloudy day, or the ‘awwww’ of foals frolicking in a pasture rich with dewdrops…if you’ve got a small digital pocket camera always with you, or even your smartphone, you can capture a few images to share with your customers and fans. It’s OK if they’re just ‘candid’ quality…that’s what Facebook and Twitter are for.
Want to capture your own ‘Kodak moments’ for your horsebiz? The keys include planning ahead, looking for things to take pictures of, and having easy-to-use equipment ready to go.
How and when do you take images for your horsebiz? Do you use a smartphone, or a small digital camera? Do you share them on any social media tools? Share your photo opp tactics via the Leave a Comment link below. See you here next Friday for 52 Fridays #23, and a whole new tip category!
Read other posts about photography by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Photography category, or you can select 52 Fridays to read posts #1 through #21.