52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.
While I often get excited about social media and technology and the possible applications for horsebiz owners and managers, I have to say I’ve never felt particularly warm and fuzzy about LinkedIn.
LinkedIn is a business-oriented networking site. I joined early on, but just never did much with it because I didn’t like the thought of other people poking around and looking through my various connections. I guess I felt the information would be accessed by people who ‘wanted’ something (a job, a sale, etc.), and I didn’t want to expose my community of people to that.
Unfortunately, that’s pretty much the focus of LinkedIn – the people who are looking are people who generally want something. Other people might not have that view, and with over 100 million registered users across 200 countries, I’m probably in the minority on that.
However, LinkedIn has added a number of features over the past few years that look intriguing, so I’m starting to reconsider. Plus, the horse community is getting to be a bigger presence there, so it might make sense now. I’ll let you know as I research the options.
If you’d like to check out my LinkedIn profile, here it is: Lisa Kemp on LinkedIn.com
In the meantime, if you have or are considering a LinkedIn account (it’s free, too), here are some resources for learning more; I selected these for ease of understanding and applicability to equine industry businesses.
- 7 Steps to Creating A Great Linkedin Profile at SquareMartiniMedia.com
- 5 Effective LinkedIn Strategies for Insurance Agents at DebbieRussell.me (note – these would also apply to horsefolk)
- 3 Strategies To Get More Sales Referrals With LinkedIn at HubSpot Blog (note – this is the kind of data-mining that I’m referring to above, but it’s good to consider how others might access your connections, too)
Do you use LinkedIn? What do you like/dislike about it? Share your thoughts about LinkedIn via the Leave a Comment link below. See you here next Friday for 52 Fridays #16!
Read other posts about Facebook by clicking on the Sort Posts By Topic dropdown menu to the right and selecting the Facebook category, or you can select 52 Fridays to read posts #1 through #14.