I was recently asked my opinion of Twitter versus Facebook, and whether Twitter was even relevant or necessary in what appears to be a Facebook-dominated social media world. Now, as a Twitter-lover I might be a bit biased, however I do believe they each have their place and their appropriate uses. But, I was curious what others might say, so I headed over to Twitter to ask my tweeps (my followers, or twitter-peeps) what they thought on the matter.
That’s one thing Twitter is good for…connecting with other people in real-time. I asked a question on Twitter, and within a few minutes I was already getting some answers. Here are a few good points:
- Twitter is good for late-breaking news or alerts
- Twitter can provide a more ‘personal’ connection, but things do pass by quickly
- It’s easy to abuse link-sharing on Twitter, so be thoughtful about what you share
- People might unfollow you for inappropriate or too-often self-promotion
- Facebook is better for sharing and ‘reach’ over a longer timeframe
- People seem to be more careful about what they share and post on Facebook, perhaps because it stays around longer, so there seem to be fewer abuses
- Facebook is useful for connecting and interacting with current customers
One person said they use Facebook for only family & friends, but use Twitter for public communication, however either tool can be set up as a ‘private’ venue. Plus, if you choose to do it, Facebook and Twitter can be ‘synced’ so that your posts cross-pollinate.
Several important points I’d like to add:
- Be conscious about security and ‘over-sharing’ personal details or your current location and status. Both Facebook and Twitter can foster a feeling of intimacy, but they’re still publicly viewable.
- Social media tools can help you make connections across geographic, breed, or event/sport/discipline boundaries. I’m in contact with horsefolk in multiple countries thanks to Twitter, and I appreciate the ability to expand my world via the Internet.
- Get in there and try them out – see which feels better to you, notice what others are doing and how they’re using Twitter and Facebook. Things are changing all the time, so you can’t beat hands-on experience to help you decide when, and how, to use social media tools.
And finally, a very good point: Multiple platforms are good to have because you never know when one will have technical glitches, or go offline completely! In our wired world, it’s an excellent idea to have multiple ways to interact with your customers.
Many thanks to (in no particular order): @SonnyWilliams, @mandeewidrick, @SidelinesNews, @SageByNature, @EquineValentina, @HorseLogs, @rosamyst, and @HealthyAnimals for chiming in with their opinions and thoughts – very much appreciate it!