I’ve recently been writing about logos; about how to get the most from a logo for your horse business, and about the ‘Starbucks logo brew-haha‘ that’s been ruffling feathers amongst loyal Starbucks customers. To help stir your own enthusiasm for looking at a logo as the ‘fingerprint’ of an organization or business, I’d like to share an article that features some really interesting, creative examples of logos.
Don’t let the title of this article (35 Smart Logos With Second Thought To Make You Look Twice) keep you from reading it. The #1 logo is especially interesting, as it’s using a rocking horse image, but in a very creative/unique way.
Some really great things about these logos:
- They engage the viewer because there’s visual interest and stimulation going on.
- The best ones here also create a mood, and help you understand something about the organization or business.
- Many of them are quite simple, and when you’re talking about using a logo across a wide variety of media (online/digital, print, silkscreen or embroidered, etc.), simple and bold can be a very good thing, allowing for clearer results and lower costs (e.g., using 2-color instead of 4-color printing).
From those logos shown in this article, are there any that ‘grab’ you as a favorite? What do you like about it? Are there any you think aren’t effective?
Thanks to Blair Semenoff who tweets via @Flipbooks for sharing this little gem of an article!