Monday Morning Quickie – Is Your Equine Business Telling Stories?


This morning one of my Twitter followers tweeted the following:

from Twitter.com

 

 

 

In case the image is too small on your screen, it says ‘My most valuable class in college was creative writing. Storytelling matters so much in marketing.’

I’ve been thinking a lot recently about just this topic. I think so many good horse professionals get hung up on the terms ‘marketing’ and ‘public relations’ and don’t realize that at the very heart of good marketing is simply telling your story, to an audience that will respond to that story.

In a story, you want to know the ‘who, what, when, where, and how’ – it’s like in the game Clue, where you learned that Colonel Mustard did it in the library with the candlestick. That told a story, and gave you information you needed.

Several years ago, a friend of mine, executive coach Barry Zweibel of GottaGettaCoach! Inc., gave me a book titled ‘Not Quite What I Was Planning – Six Word Memoirs By Writers Famous And Obscure’ – it’s a play on the legend that Ernest Hemingway was once challenged to write a story in six words. His story?

For sale: Baby shoes, never worn.

According to the book ‘Not Quite…’, Hemingway said it was his best work. And in modern times, sometimes six words is all you get to capture someone’s imagination and get your message across.

I recommend seeking out the book and at least flipping through the pages. It’s not only inspiring to read what people write about their lives in six words (and enough people thought so that it became a New York Times bestseller), but it’s a good lesson in storytelling.

If you had to sum up your marketing message in six words – what would they be? If you want to take on that challenge, send it to me via the Comments and I’ll post the six-word marketing messages here.

Make it a great week!

Advertisements

8 Comments

Filed under Equine Industry Marketing, Uncategorized

8 responses to “Monday Morning Quickie – Is Your Equine Business Telling Stories?

  1. Pingback: Tweets that mention Monday Morning Quickie – Is Your Equine Business Telling Stories? « No Biz Like Horse Biz / KempEquine -- Topsy.com

  2. Right on! In my workshops, I tell equine studies students that the most important subject they study in college that will advance their equine career is ENGLISH. People will judge you by how well or how poorly you communicate.

  3. 6 words or less, than I’ve got to go with

    “Horseshoecorner.com Your Online
    Equine Resource”.

    If you’ve got something better I’d love to hear it.

    • Readers – what do you think? Can you come up with a better 6-word message about Tim’s business?

      • Tim – Here are my thoughts on your ‘6 word marketing message.’

        I think ‘your online equine resource’ is a vague statement, and doesn’t differentiate you from all the other ‘online equine resources’ that are out there. My question to you is, what sets you apart? What makes you different than all the other online equine resources out there? Give a shout if you want to discuss. If you feel like giving the 6 (or 10?) word message another shot, send it on!

  4. Love this concept Lisa! Was lying in bed last night, trying to come up with my six words. Can’t wait to get home and buy the book. Dexter

    • Glad you liked it! I’d never heard of the idea until a friend gave me this book for my birthday a few years ago. Is very interesting to read how others view their lives. Enjoy!

  5. Okay – taking a stab at the 6 word marketing message

    Horse/human relationship therapist – will travel.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s