Monday Morning Quickie – Are Online Horse Auctions A Fad, Or The Future?


You might have read my article about the high tech/high touch Al-Marah Arabian Galleries that opened this summer at the Kentucky Horse Park; if you’re an Arabian lover who’d like a piece of Al-Marah history and breeding for your own pasture, an upcoming online auction of Al-Marah stock might be just the ticket. Still, do you think buying a horse through the computer beats buying one in person?

Online horse classifieds and Web sites have been around for years; many riders have found their ‘dream horse’ through these resources, and many horses have found new homes across the U.S. and elsewhere. But what happens to a horse purchase when you add in the high-pressure atmosphere of an auction?

The Al-Marah online auction, through Addis Equine Auctions, is set up with an eBay-style online bidding process that starts October 28, 2010, and ends November 2nd at 6 PM CST. Then, two hours later at 8 PM CST, Addis opens up live bidding, where bidders can hear the auctioneer over their computers just as they would if they were present at the auction grounds, and submit their bids over the computer. I guess having the live portion prevents that ‘last minute swoop-in’ and losing your desired item to someone who had a faster Internet connection than you did.

Do you think online auctions of horses are the future, or a fad? Would you buy a horse this way? Send in your thoughts via the Comment link.

Make it a great week!

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2 Comments

Filed under Equine Industry Marketing, Uncategorized

2 responses to “Monday Morning Quickie – Are Online Horse Auctions A Fad, Or The Future?

  1. Betsy Arnold

    Can this possibly help a horse?. I suspect it would only “dehumanize” the horse and make “Try on and toss aside” even easier.

    Would it make it very easy to increase the sale of horse meat too. Sorry, but real.

  2. As an equine appraiser, I follow the online auctions quite a bit. I doubt if it will be a fad, as many people who can’t actually make it to an auction in person are able to bid online. I would purchase a horse online, as the auctions are done in real-time and you can see the horse as it moves. Most “riders” are demonstrated under saddle and the catalog entries give you the pertinent information on the horse. Most sellers will also point out problems or injuries that the horse has had. With the young stock and breeding stock, it’s about the same as going to see them in person. With them you’re purchasing potential. Buying online or in person all boils down to the same thing: Caveat Emptor, let the buyer beware. If you do your homework in either case, you should be satisfied with your purchase.

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