Lexington, Kentucky, is often referred to as the Horse Capital of the World. When I arrived here this week for the American Horse Publications conference, I was greeted by rolling green pastures filled with mares and foals, and as I pulled into downtown, I saw a ‘WEG countdown clock’ showing there were 100 days until the start of the Alltech FEI World Equestrian Games 2010 (WEG2010). If your schedule is flying by these days like mine is, that will be here in about two blinks of an eye.
I’m gathering lots of pretty amazing WEG2010 info and will share it here, so tune in over the next few weeks. For example:
- The expected worldwide viewership is expected to be FIVE TIMES that of the Super Bowl.
- Over 1,500 journalists and photographers will be attending the Games.
- WEG2010 has an official soft drink, pizza, beer, coffee, and I don’t know what else!
This is going to provide lots of great information and case studies on equine industry marketing, communication, and PR. If you don’t want to miss any of it, you can sign up for email alerts when I do a new post, or the RSS feed.
Also – if you have friends and colleagues who are also interested in equine industry marketing and media, or following WEG2010, please give them a heads up and a link to my blog. Thanks, I appreciate your help!