Connecting With Your Customers

There are lots of ways to connect with your customers these days. While there are many new media bookmarking and sharing options, today I want to focus in on a couple that take hardly any time or effort at all, provided you think about doing them.

  • Email: See a great article that you know one of your customers would just love? Email them a link with a ‘thought of you when I saw it’ sentence. Met someone you think would benefit one of your customers? Send them a ‘mutual introduction’ email, with a couple sentences about why you think they should connect. It’s an easy, non-intrusive way to share information with your customers, since it’s waiting in their emailbox when THEY have time to read it.
  • Telephone call: A quick call to a customer to share some information or a resource can be a good thing, provided you do it in a considerate way. Do you know what time zone they’re in? Don’t call too early nor too late. Do you know if they have a big event coming up? Don’t call when they’re probably getting ready for the event. And, always identify yourself and ask if they have time to speak then, or if another time would be more convenient. It’s just good manners.
  • Handwritten note: Never underestimate the power of a few lines of handwritten text. Get a supply of notecards, some stamps, and write one or two each week; because everyone loves getting mail that’s not a bill or junk mail, they’ll remember your note and you’ll stand out from the crowd.

These are good ways to stay in touch, and let your customers know you understand what they’re interested in. Have you used one of them with your equine business customers? Post a comment here and let me know what you did, and the result!



Filed under Equine Industry Marketing, Uncategorized

4 responses to “Connecting With Your Customers

  1. Great ideas! The notecard thing really makes an impression for special circumstances, but email is the best thing for normal communication. People can read it at their leisure.

    • Thanks, good point about the ‘special circumstance’ thing for notecards; you don’t want to send someone a notecard every week, it loses the impact.

      I have a box of plain, ‘all occasion’ cards, a set of ‘thank you’ stamps and inkpads, and also various image cards and postcards but with blank message spaces, so they’re good for any type of message. Reminds me, I need to get some 2 cent stamps for all the 42-centers I have!

  2. Maybe it’s because I come from the old-fashioned South, but I find that a hand-written thank you note or a brief note of introduction on personal stationery can’t be beat for making a lasting impression.

    • Hi Kimberly, thanks so much for stopping by! It’s so true, how many emails do you remember getting, versus receiving a handwritten note? Don’t you think that today, it stands out even more because we so rarely get one? Appreciate your insights!

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