The equine industry is changing; are marketing efforts keeping up? Turns out we’re hampered by not enough time, and not enough knowledge.
This being a new-ish blog and all, I wanted to find out the biggest marketing challenges facing readers, so I did what anyone would do in this day of Internet hocus-pocus – I set up a poll question.
And, the winners are….
- ‘Not enough time’ and ‘Don’t know where to start’ were tied in first place, with 29% each
- ‘Other’ also had 29%, but since there were no comments attached, who knows what ‘other’ is?!
- ‘Social media is so confusing’ also got some shout-outs, with 14% of votes
One person sent in the comment, “Basically, we need exposure.” The question is, how to get it?
I agree, the tools and resources for marketing a horse-related business today are mind-boggling. Plus, simply running a horse business takes long hours and longer days, weeks, and years. However, starting with research and strategy will help anyone come up with some guidelines on what to take on first.
These poll results give me some good starting points for helping equine-related business owners find both more time, and more knowledge. I hope you’ll tune in regularly to learn as we go.
Thanks to everyone who answered the poll question! Watch for more poll questions and even more opportunites to voice your opinion coming soon!