How Will You Stay In Touch During Show Season?


In the horse world, summer competition season is heating up, but how will you stay in touch with your customers? Here are some easy ways to communicate, using modern-day mobile technology.

The World At Your Fingertips

Even if you’re off having adventures on the circuit, connecting with those back at home helps them feel a part of your community. The technology to do so is now often literally in the palm of our hands, via mobile devices and cell phones. It’s easier than ever to stay in touch with customers, with a little advance planning on how to do it.

  • Twitter is an ideal ‘real-time’ way to stay in touch. You can ‘tweet’ (post) class results, a brief daily report, even the weather, such as that it’s raining buckets at the show and you’re all waterlogged up to your eyeballs. It’s very easy to set up a Twitter account, and you can even make it ‘private’ and invite just your customers, family, and friends to ‘follow’ your tweets. I’ll have some ‘Twitter how tos‘ for horse people, coming next month – you can sign up for ‘updates by email’ in the box to the right.
  • The Facebook for iPhone downloadable app is another option for sharing things like pics and news updates. With close to 31 million active monthly users and a 3.7 out of 5 star approval rating for the app, there’s a big demand for keeping up with Facebook Nation wherever you are!
  • If you use an email marketing company such as Constant Contact, you might have options for using your iPhone or other mobile device from the road. Constant Contact now has an app called QuickView that lets you update your contact list on the road, so you can add in the emails of new people you meet. You can also track sent email stats, or send a personal email to someone in your contact list. While they don’t yet allow you to create/edit/send an email from your iPhone, let’s hope that’s in development!

Application developers do seem to have the equine market in their sights, so there are probably more apps coming. Here’s a great article from our friends at Dappled Grey about some other equine-specific applications for the iPhone.

Remember to check out this info about safety and security when sharing information online.

How do you plan to stay in touch with customers this busy summer ahead? Send me a comment, I’d love to hear from you!

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2 Comments

Filed under Equine Industry Marketing, New Media, Technology, Uncategorized

2 responses to “How Will You Stay In Touch During Show Season?

  1. Karyn-BlackFyre Media Works!

    Don’t forget the REST of the SmartPhone users like those of us who are BlackBerry addicts and now the Droid and standby’s like PalmPre 🙂 There are free and great applications out there that put FB and Twitter under one management umbrella for you and allow you to quickly and easily make updates while on the fly.

    Another great way to stay in touch while on the road is invest in a mobile air card or if you have Verizon and a smart phone (not all smart phones will do this so check with Verizon first to see if yours does, I know BlackBerry Storm works great) for $30 additional you can use your phone as a tethered modem device for your laptop or netbook.

    If you have a business blog you can preschedule blog posts through Blogger and WordPress, so that they keep refreshing content even while you’re on the road.

    So many options now to stay in touch, thanks for pointing out how easy it is now to keep everyone in the loop even when we’re not tethered to our desks, barns, etc!

    • Thanks, Karyn, for sharing some additional resources! You’re 100% correct, there are SO many great resources, and it’s easy for busy horse/business people to get into overwhelm and not do anything. Much better to find 1 or 2 things that work really well for your own business, based on your own goals. Excellent point about pre-scheduling, there are ways to do this for Twitter, too. Thanks for stopping by!

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