52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.
I really like postcards as a piece of marketing ‘collateral’ and a multi-use tool; here’s why….
Marketing collateral is the term for the various types of promotional information used to inform potential customers about a product or service. Traditionally this has referred to printed matter such as brochures and mailers, but really the term collateral can include anything from your business cards and letterhead to signage for your tradeshow booth or horseshow stall row.
Postcards are great because they’re easy to design, inexpensive to purchase, and have lots of uses that you might not think of:
- Bookmarks
- Thank-you notes, whether mailed or included in a shipping box
- Large-scale business cards
- Background on tradeshow booths or stall walls (think ‘red carpet backdrops’)
- Collector series (like baseball cards – feature different horses, products, or other images from your horsebiz)
- Multi-use promotion (print card one-sided, then use stickers or stampers for custom information on the 2nd side)
- Folder covers (glue-stick ‘em on) for your media kits or special event information
- Taped to the outside of shipping boxes
- Quick & easy identification on a rented golf cart
- Coupons or gift certificates
For most of these uses, I’m referring to one-sided printing, with the unprinted side a flat (not glossy) paper stock. Glossy is great for the printed side, and make it a WOW image or design that includes your business name and website URL. But keep it simple and not overly promotional to get the most flexibility from it.
Does this list get your creative spark going? What other uses can YOU think of? Share some of them in the Comments below! And be sure to Rate This article up above (hint, look for the rating ‘stars’ – if you don’t see ‘em, click on the blog post title to go directly to the page for this post, where the stars will then show up).
Postcards are a great way to stretch a marketing budget and show off your creativity; for even more details and tips on using postcards as marketing tools, here’s a No Biz Like Horsebiz post from December 2010.
Share your 52 Fridays-inspired success stories or marketing tactics via the Leave a Comment link below. See you here next Friday for 52 Fridays #33!
Read other posts by clicking on the Sort Posts By Topic dropdown menu to the right and selecting a category, or you can select 52 Fridays to read posts #1 through #31.
________________________________________
This article and the site contents are copyright Lisa Kemp and Kemp Equine, all rights reserved. Content may be linked to from your site or social media, but not copied, in whole or in part, without prior permission. It’s also good karma, and good ethics, to give source credit. Thanks.
