52 Fridays is a year-long series for equestrian professionals and equine business owners and managers, with marketing and public relations information, ideas, tips, & resources shared here each Friday. New EMAIL blog subscribers receive a ’52 Fridays’ PDF when they sign up; existing subscribers and new RSS FEED & WORDPRESS subscribers can send a request for their own PDF here.
Continuing the Potpourri section of 52 Fridays, this week encourages everyone in the horse industry to identify what’s special, unique, and/or amazing and then package and promote that. It’s great for building ‘buzz’ and creating awareness of your equine business, and it’s even something that can help you focus your marketing strategy.
