Earlier this week I recommended Marti McGinnis’ WegWag blog, as one of the multitude of different perspectives on what many are calling a ‘very successful’ first-ever-on-American-soil World Equestrian Games. One of my readers said she wanted more, so here are some additional online ‘voices’ to add to the overall mix.
Why more, why here? If you’re burned out on WEG, then take a pass. But, from a marketing point of view, I find it interesting to see what others experienced in Kentucky, how they’ve perceived the Games, and what they’re saying, and writing, about the event. That’s part of what makes up a ‘brand’ – the sum total of what others are saying, and thinking, about something.
A ‘brand’ is sorta like your reputation – it includes not just what YOU say you’re about, but also what OTHERS say about you. For WEG2010, I heard some grumbles while I was there, but I also heard plenty of stories that will be lifelong, happy memories for those that were fortunate enough to be a part of this historic event.
So here’s the ‘more’ – some sites where you’ll be able to read up on what happened, see images and video, and assess for yourself the ‘brand’ of the Alltech FEI World Equestrian Games 2010.
The official site: Alltech FEI World Equestrian Games 2010
YouTube – official promo video, and links to other WEG2010 videos
Have another WEG-related Web site or resource you want to share? Send it to me via email or a comment!
Fran Jurga has a WEG blog on Discover Horses http://www.discoverhorses.com/discover-weg-with-fran-jurga.html
Excellent, thanks for sharing that one! I love Fran and respect her as a person and as a writer. She’s really got a way of putting things that I admire. Thanks, Rhonda! Lisa